Minds Creative Blog @way2minds

  Content Marketing and Its Relevance in Infographics Infographics have become quite a point of conversation in the dynamic realm of content marketing . They are indeed one force that is totally capable enough to get complex information across quickly and efficiently, isn't it? Mixing visual elements with short text, they serve as an excellent companion to marketers in generating interactive content that is easy to accommodate. Reasons Why Infographics Are Important In Content Marketing Making Complex Information Easy An infographic is a simplification of complex data and information into a single piece that can easily be digested with your eyes. These streamlined simplifications make it easier for an audience to follow and more effectively retain the knowledge. Infographics (statistics, process explainers, and product comparisons) make it easy for readers to understand and retain their entire bodies in order. Enhancing Engagement Naturally, human eyes are drawn more to visual cont...

  Content Scoring Explained: The Foundation of a Strong  Content Marketing  Strategy Content scoring is an excellent tool for reviewing the success and efficacy of your content. When you can measure the success of your content, you can optimize and better align with your marketing goals. What is Content Scoring? Content scoring is the process of attaching a numerical value to elements and features in your content—such as engagement rates,  SEO  performance, conversion rates, social shares, etc. You get to measure your content digitally and see what works or doesn’t without any bias. How Content Scoring Works 1.  Identify Key Metrics : Decide on the metrics that will tie in with your content marketing objectives. Classic metrics include page views, time spent on a page, bounce rate, social media shares, and conversion rates. 2.  Apply Values : Assign a weight to each metric relevant to the organization. For instance, will you weigh page views more heavi...